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Launch Your Contracting

Video Scripts

Written for the hybrid pipeline: humans on camera for the open and close, the voice clone and b-roll for the middle. Copy what each tool needs.

1 · Record the bookends

Phone, quiet room, eye level. One sitting can bank a month of intros and outros — read them all back to back.

2 · Descript cleanup

Drop the takes in: Studio Sound on, remove filler words, Eye Contact if needed. This is where an okay take becomes a good one.

3 · Generate the middle

HeyGen (UI, not API — API needs its own credit pack): paste the AI VO text with the person's cloned voice. Higgsfield renders the b-roll prompts, 9:16, no audio.

4 · Assemble in Descript

Intro → VO middle with b-roll layered over → outro. Auto-captions on everything. Export 9:16 and it goes to the scheduler.

Starter scripts

Straight and unhurried. Show the craft. Never quote a price or promise a timeline in a post — those belong in an estimate.

  • The part nobody sees

    FULL RECORD · ~35s

    Mid-job, when it still looks worse than before. That is exactly why it works.

    ON CAMERA

    This is what a job looks like halfway through. It looks worse than when we started — and that's normal.

    AI VO

    [Point at the prep work. Explain what is being done underneath that nobody will ever see, and why skipping it is what causes the callback in two years.]

    B-roll: Close on tools and materials mid-job, dust in light, hands working, cinematic 9:16

    ON CAMERA

    The finish is the easy part. This is the bit you're actually paying for.

    No prices, no timelines, no guarantees. Show the work and explain the craft — an estimate is where numbers live.

  • How to read a quote

    FULL RECORD · ~40s

    Builds trust with people who have not chosen you yet — including people who never will.

    ON CAMERA

    If you've got two quotes for the same job and they're miles apart, here's how to tell why.

    ON CAMERA

    [Explain what a complete quote includes: materials specified by name, prep and clean-up stated, who pulls the permit, what happens if something is found once it is open. Say that the cheaper quote is often the one missing a line.]

    ON CAMERA

    Ask both of them the same three questions. The answers will tell you more than the totals.

    Never disparage a named competitor. No prices. This is advice on reading a document, not a claim about anyone's work.