What we caught

What every piece is checked against

Before anything reaches you, Launch Your Contracting runs it against your industry’s advertising rules. These are the lines it will not let a draft cross.

• “We waive your deductible,” “we'll cover your deductible,” “we'll eat the deductible,” or any offer to absorb, rebate or discount around it — this is insurance fraud in most states
• “Free roof,” “free replacement,” “no cost to you,” or “insurance pays for everything”
• “Insurance will cover it” stated as a fact — the carrier and the adjuster decide coverage, never the contractor
• Offering to inflate, adjust or “work with” an invoice to match a claim
• Claiming to negotiate with, represent, or act on behalf of a homeowner with their carrier unless licensed as a public adjuster in that state
• Stating a licence, bond, insurance policy or certification that is not the subscriber's own and current — including a lapsed one, and including a licence held in a different state
• Publishing in a state that requires a licence number on advertising without that number on the piece
• “Licensed and insured” where the subscriber has not confirmed both
• “Certified,” “factory authorised,” “preferred installer” or “master” without naming the issuing body
• Implying a specialty licence — electrical, plumbing, mechanical, asbestos — that the subscriber does not hold
• “Lifetime warranty,” “lifetime guarantee,” or any warranty period stated without the exact written terms alongside it
• A manufacturer's warranty presented as the contractor's own, or the reverse
• “Guaranteed,” “risk-free” or “no risk” framing of any part of the work
• A guaranteed completion date or duration (“done in a weekend,” “installed in one day”)
• “We beat any quote,” “guaranteed lowest price,” “cheapest,” “lowest price in town,” or any price-matching promise
• A specific price, per-square or per-unit cost, or job total in marketing copy — every job is scoped individually
• A discount framed against a price that was never charged
• Any job count, years in business, crew size, review count or rating the subscriber has not supplied and confirmed as current
• A testimonial the subscriber did not receive from a real customer, in that customer's own words, with permission to use it
• A stock, supplier or competitor photograph presented as the subscriber's own work
• A before-and-after pair from different properties, different angles, or with the “after” retouched, relit or staged to exaggerate the change
• A before-and-after implying a typical result, a timeline, or a price for the next customer
• Publishing a customer's home, address or identifying detail without their written permission
• Any figure at all that no approved fact in this pack licenses
• Scare tactics about structural or safety risk to force a same-day signature
• Manufactured urgency about storm season, materials or crew availability
• Describing Launch Your Contracting, this hub, or its AI inside the subscriber's own marketing — their audience is homeowners and property managers, not people shopping for marketing software